I’m a thought leader in the user experience field, with focus on UX Strategy, organizational UX Maturity, and UX Research. I currently have my own consultancy specialized in helping companies to improve user experience strategies, scale UX efforts, enhance cross-functional collaborations, and elevate product quality. I’ve been part of delivering successful products in video games (console, PC, and mobile), social media, and digital assistant tools.
I’m a former Director of UX Research at Electronic Arts, where I transformed how player experience is part of the development fabric by establishing novel methodologies, defining UXR processes, and scaling an international team. Starting from scratch to 35+ staff in my org, coaching people to Sr Individual Contributor & Manager level. I’ve managed staff collocated and remote across North America, Europe, and Australia. Overseeing the whole EA portfolio including titles like Battlefield, FIFA, Mass Effect, The Sims, Plants vs Zombies, Madden, NHL, NBA Live, among others, as well as the company’s subscription services and websites.
Sharing what I know and being inspired by others is important to me and that’s why I’ve been presenting at numerous conferences including Game Developers Conference (GDC), IxDA, CHI, and many more.
I’m passionate about strategic UX improvements that lead to better company-wide processes and outcomes, delightful products, and building world-class UX teams.
