Paul is the Assistant Dean, Innovation at UBC Sauder School of Business and CDL-West Lead at Creative Destruction Lab. Paul also teaches Marketing and Behavioural Science Division at the Sauder School of Business at UBC. Paul is a multiple award winning educator, both for innovative design of learning experiences, and consistent high quality and was awarded the Sauder School of Business, UBC “Talking Stick” for pedagogical innovation. Prior to moving into education, Paul’s career in industry includes 3 years in advertising, working for J Walter Thompson, and 10 years with Unilever, the Anglo Dutch consumer goods’ multinational, where to undertook major assignments in marketing and sales. Paul holds a B.A. Honours degree from Oxford University, England, and an MBA from Simon Fraser University, BC, Canada.
