Advancing Mental Wellness
BrainSwitch Labs is on a mission to make mental wellness more accessible, effective, and affordable for everyone. Through their scientifically validated tool, Float VR, the Vancouver startup enables users to achieve mindfulness effortlessly, without the need for language, skills, or active participation
FloatVR is utilized by therapists, social workers, and consumers alike. Its secret sauce is its unique ability to immerse users in captivating and ever-changing virtual reality worlds to induce different states of mindfulness through fascination rather than concentration. Consumers use FloatVR as a meditation aid, for relaxation, to increase energy and focus, or for a quick mental reset during intense days. Therapists can externally control the app, using it to help clients transition into a therapeutic mindset, remove barriers, and facilitate openness and perspective shifts.
Validating Their Tech and Prepping for Growth
BrainSwitch Labs has already achieved significant milestones across the board. They’ve earned scientific validation through a study at Haifa University and demonstrated the effectiveness of their tech by achieving over 80% success in FloatVR-assisted therapy sessions. The healthtech startup also increased its B2B presence by adding two community health centres in Toronto as paid customers.
On the B2C front, they maintain low-cost lead acquisition at around $2 per lead and achieve high conversion rates of approximately 10%. This streamlined approach creates a projected lifetime value to customer acquisition cost ratio of 6.2 — meaning every dollar spent on acquiring a customer, the company expects to earn $6.20 in return.
BrainSwitch Labs’ primary focus in the coming months is to grow their consumer user base. This expansion will optimize their acquisition funnels, improve fundraising efforts, and attract more therapists and practitioners for remote work with their users. As the company preps for growth, they’re hoping to use this year’s NVBC Competition as a way to make new connections, access mentorship, and secure funding to accelerate their timelines.
Trust The Process
Doron Meir, CEO and Creative Director of BrainSwitch Labs, has learned three valuable lessons throughout his career. First, he believes in supporting his team to help them succeed rather than seeing them as tools for his own success. Second, he emphasizes the importance of respect and transparency, which not only builds an amazing team but also fosters lifelong friendships. Lastly, he prioritizes focusing on the process rather than the results — a principle that has consistently guided him in his professional journey, including his current venture.
About the Founders
Doron Meir – CEO & Creative Director
Doron has spent 25+ years in games, animation and film. He’s also spent 20+ years directing creative teams and is the author of “Workflow – A Practical Guide To The Creative Process.”
Mike Peredo – Chief Technical Officer
Mike is an Emmy nominated Producer, Developer, Artist, and Educator. He’s spent 35 years in the animation and games industry and is a specialist in VR and AR.
Matthew Davies – Composer & Audio Director
Matthew is an Audio Engineer, Sound Designer, Music Composer, and Editor. He has 30+ years experience in the TV, Film and Music industries. Matt is also a SOCAN Music Award Winner and US patent holder.
Shimon Mazor – CMO and Web Developer
Shimon is a Product Manager, Marketer, Software Engineer, and Mental Wellness Activist.
Company Cheatsheet:
City: Vancouver
Founded: Jan 27, 2022
Sector: VR/AR, Digital Health
