nourished babe is a wellness platform that improves healthy pregnancy outcomes. It empowers parents, helping pre- and postnatal women reach their recommended dietary intake through education, data tracking, and information integration with healthcare providers.
A reported 44% of women do not reach recommended dietary intake during pregnancy, a leading factor contributing to preterm labour. In addition, key nutrient deficiencies can critically impact a baby’s development and negatively affect a mother’s health, contributing to postpartum depression, hormonal imbalances, and fatigue.
The idea for nourished babe was conceived from co-founders Erin O’Neill and Natalie Bisset’s own pregnancy experiences. Faced with making sense of complicated nutritional guidelines, they sought to create an easier way to ensure moms are staying healthy and providing the best outcome for their babies. nourished babe was born! Their mission is to improve access to health information for moms-to-be everywhere and make pending parenthood less stressful and more enjoyable.
Educate, engage and reward
The nourished babe app educates, engages and rewards users for making positive dietary choices. Women are prompted to input their meals and receive nutritional analysis based on the top 6 key nutrients required during pregnancy. The app displays relevant recipes for focal nutrients—providing practical, easy to understand advice for expectant mothers and their families.
Reducing costs and creating healthier outcomes
By addressing poor nutrition, nourished babe aims to create a generation of healthier babies and reduce the annual $35 billion cost to society of preterm delivery. The app also serves as a communication tool—it provides a platform for moms-to-be to share their dietary intake with healthcare providers and with companions of her choice. This feedback loop helps provide more accurate information sharing between doctors or midwives and patients.
The app is currently in development, and accepting beta testers. It is slated to go live this summer. Erin and Natalie also plan to provide the app for free to at-risk communities.
Meet the nourished babe team
Two professionals and dedicated moms founded nourished babe:
Erin O’Neill has deep execution experience managing scale projects with a major telecommunications firm and expertise in customer lifecycle and valuation. She holds a degree in marketing and communications from McMaster University.
Natalie Bisset’s decade of management experience in entrepreneurial environments and finance is balanced by her training as an advanced prenatal yoga teacher specializing in the physiological and psychological impact of pregnancy. She is a Dean’s List MBA from Ivey Business School and holds a degree with Distinction in Economics and Business from University of Victoria.
Contact nourished babe
nourished babe is located in Vancouver and Toronto.
