2010 New Ventures BC Competition Round 3 finalist CarrotLines launched their new iPhone App a couple weeks ago and it’s getting some attention online.
Business in Vancouver picked up on the story today and there seems to be some serious momentum behind the idea of consumers using smartphones to learn more about the food they consume.
CarrotLines iPhone App provides consumers with a detailed analysis of food products by scanning an item’s bar code. Shoppers can set up a nutritional, allergy or lifestyle profile. The nutrition profile is partly based on USDA and Health Canada guidelines.
The App currently contains data on more than 10,000 Canadian food products, with more being added as the information becomes available. In the future the app will provide additional information such as whether a food has been irradiated or contains genetically modified organisms.
CarrotLines is now available for download at CarrotLines.com or through the Canadian iPhone App Store for $2.99.
